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BrightSun Solar Case Study: A Solar Website That Turns Visitors Into Quote Requests
Screenshot of brightsunsolar.co.ke (opens in a new tab), taken 2026-11-04.
BrightSun Solar installs solar and battery systems for homes, businesses, farms and schools. Their buyers want two things: a lower KPLC bill and power that stays on during blackouts. The site speaks to exactly that.
At a glance
- Client: BrightSun Solar
- Sector: Solar installation
- Location: Nairobi and surrounding counties
- Live site: brightsunsolar.co.ke (opens in a new tab)
The goal
Turn a visitor into a qualified quote request in about a minute, with enough detail to size the system.
What we built
- A hero that names the two real problems: the KPLC bill and blackouts
- A five-question quote wizard that sizes the quote to the home in about 60 seconds
- Six solutions: home solar and backup, commercial, water pumping, schools, water heating, and repairs
- A "what size do you need?" guide and a grid-tied vs hybrid vs off-grid explainer
- A four-step process: tell us, free site survey, written quote in KES, installation and support
- Trust signals: licensed installers, itemised quotes and WhatsApp replies from a real person
Qualified leads, not just clicks
Solar is a considered purchase. The wizard collects what an installer needs to quote properly, so the sales team calls people who are ready, with the facts already in hand.
Business results such as enquiries and sales belong to our clients, and we only publish them with their permission.
Lessons for similar businesses
- Ask a few smart questions instead of showing a long form.
- Explain the options in plain language before quoting.
- Promise a written, itemised quote; it builds trust.
More work
See all case studies, or read our guides to website costs in Kenya and choosing a web design company in Nairobi.
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